Asda 2018 Summer Campaign
In 2018 Asda briefed us to come up with a campaign for their Summer products that would reflect the quality that the costumers are used to.
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Print & Digital
The Creative Director at Saatchi & Saatchi came up with the concept 'It Starts with A'... ingredient, it starts with Asda.
The challenge was to come up with a design that would reflect this concept, of what the consumer can do with Asda's products.
So with the Head of Design we came up with a visual that shows the quality of the products and reinforces the branding.
We developed a series of OHH and In store print options showing the diversity of products that Asda has to offer.
Images used in this page are for mock up purposes only. @unsplash