Asda 2018 Summer Campaign

In 2018 Asda briefed us to come up with a campaign for their Summer products that would reflect the quality that the costumers are used to.

The Creative Director at Saatchi & Saatchi came up with the concept 'It Starts with A'... ingredient, it starts with Asda.

The challenge was to come up with a design that would reflect this concept, of what the consumer can do with Asda's products.

So with the Head of Design we came up with a visual that shows the quality of the products and reinforces the branding.

We developed a series of OHH and In store print options showing the diversity of products that Asda has to offer.

Images used in this page are for mock up purposes only. @unsplash